LIVERPOOL are on the verge of sealing their first multi-million pound sponsorship deal of the new American era with a £21.6m agreement with Carlsberg.
The Reds had already decided to renew their arrangement with the brewing giants prior to the takeover of George Gillett and Tom Hicks.
However, the terms are a massive improvement on the disappointing £5m over two years which was agreed in 2004, just before Liverpool won the Champions League final.
The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool’s income from this source per annum.
Peterborough - Diadora to Tempest
Vfl Bochum going to Umbro
West Ham - Reebok to Umbro
BSC Young Boys - Gems to Puma
Sheff Wed going to Lotto
Swindon Town - Lonsdale to Lotto
Man City - Reebok to Le Coq Sportif (Rumour)
Club Brugge - Adidas to Puma
Hamburg - Puma to Adidas
Real Zaragoza - Lotto to Adidas
AC Bellinzona going to Puma
Aston Villa - Hummel to Nike
Porto - Nike to Umbro (Rumour)
Werder Bremen - Kappa to Nike (Rumour)
Hannover going to Diadora
Borussia M霵chengladbach going to Lotto
Hertha Berlin going to Nike
Germany National Team - Adidas to Nike (Rumour)
Birmingham City - Lonsdale to Umbro
Hammarby SK - Kappa to Nike
Hearts - Hummel to Umbro
Sampdoria - Kappa to Diadora (Rumour)
AS Roma - Diadora to Kappa or Reebok (Rumour)
Sunderland - Lonsdale to Umbro
Hull City - Diadora to Umbro
Wigan Athletic - JJB to Umbro
Leicester - JJB to Umbro or Jako
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發表於 2007-3-26 12:04:25
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