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Undoubtedly, the success of Impress Repro can be partly attributed to the strict attitude towards market research and analysis.

Their main business is complementary to the sales of client’s magazine. It, therefore, carried out market researches and analysis on both the reprographic and magazine markets. As a result, they got insight on the needs of the client and identify untapped opportunities on graphic retail online.

Researches revealed that good graphics design and printing quality can attract both the magazine publisher and consumer. It, therefore, invested heavily to the up-to-date equipments such as digital printing devices, high revolution scanner, and hired highly skilled designers so as to provide high quality services in competitive prices to satisfy client’s needs and secure the existing client. Their images become positive in the course of time.

Furthermore, company realized delay of publishing ruins the sales and images of client’s magazine and the reputation itself. They, thus, operate total quality management to examine the quality and the accuracy of the magazine content. In addition, they develop 24-hour supervision system online in which the client can view progress and graphic design of magazine and allow them to make changes online. All in all, these services provide clients with high penetration to the production processes. All these give them sense of reliability and mutual trust.


Meanwhile, it also trades through E-commerce which is low cost operation and get high return. Impress Repro established 24-hour access graphics database which is unique in market to clients to retail their graphics to the potential customers worldwide. While impress repro can get high return by printing order accounting for around 10% of income last year. (N.B. diagrammatical illustration p.1)
The publisher can turn the graphic they regarded as wastes into fortune. Therefore, many new publishers switch to impress repro to get high quality services and join the free services.

華頓

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