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News from the official Juventus website
http://www.juventus.com/uk/news/detail.aspx?lml_language_id=0&trs_id=1370000&ID=10754
FIAT Group Official Sponsor for Juventus
Juventus came to a partnership agreement as "Official Sponsor" with FIAT Group.
The agreement concerns all the competions for a period of three years, from July 1, 2007 to June 30, 2010. The trademark that will appear on Juventus' shirts in the 2007-2008 season is "New Holland", leader firm in the international market of agricultural machines and ground motion.
From an economic point of view, the agreement provides for a fixed compensation of a total 33 million euros, and a variable compensation (the so called "performance bonus), depending on the results.
The agreement is in line with the forecast of the mid term Development Plan, and was achieved in the full respect of the announced timing.
The Juventus managing director expressed his satisfaction for the agreement: "the fact that the biggest private, industrial group in Italy, essential heritage of the national economy, and that is present on the international markets, decided to invest on Juventus, is a reason to be proud, and it confirms the reliance of the firms' world on our project".
"Furthermore - Blanc added - this agreement confirms the value that the market recongnizes to our brand: it's not accidental that the sponsoring strategies of the FIAT Group rewarded, in the last months, some of the international sports excellences as the All Blacks, the Yamaha Racing team, and the Italian Football National. The appreciation and the reliance of FIAT Group is an incitement to grow and to do well, on the pitch and outside".
And I found the logo of New Holland from the company website, not sure if this logo will be on Juventus shirt next season.
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