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發表於 2005-7-29 23:19:38
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Charlton strike Chinese academy deal
Charlton have established a new youth academy in China as part of the club's drive to expand its marketing and commercial horizons into the world's developing football territories.
The Addicks have entered into a five-year agreement with Chinese Super League club Shanghai Zobon to provide elite youngsters with the opportunity to train at a 'high-quality football facility'.
But Charlton also hope the deal will enhance their reputation 'across the country and Far East'.
Charlton chief executive Peter Varney said: 'We are joining an elite group of European clubs - such as Barcelona, Real Madrid, Juventus and Manchester United - who are seeking the enormous player, commercial and branding opportunities that can be secured from a presence in China, a country which has one of the most rapidly developing economies in the world and where there is enormous interest in the top European leagues.
'It is something we have been working hard on since our tour to China last year and today we are witnessing the fruits of that hard work.
'This is a key element of the international development strategy for our football club going forward, and comes on the back of last week's launch of an overseas club channel.'
Charlton, as part of their drive for 'global awareness' have already set up youth and community initiative links in New Zealand, Spain, Finland, Gibraltar and the United States.
They have marketed rights to their league matches to international broadcasters and Charlton Athletic TV will this season be transmitted to west Africa and the Middle East.
The club are also exploring opportunities in the Ukraine, Scandinavia, Australasia and the Far East.
'We may not currently be able to compete on the international stage with the likes of Manchester United and Liverpool but the steps we are taking today, coupled with the initiatives already under way in a number of other overseas countries, have started us on a long journey from which the benefits will hopefully be realised in the years to come,' Varney told the club's official website.
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