Damon Jones may show off different shoes

cnwong

From his high kick to thwart off defenders to his claims of being the best shooter in the world, Damon Jones always has set himself apart from the norm.

Now Jones might be entering a different world. He is in talks to endorse an athletic shoe by the Li-Ning Sporting Goods Company in China. Jones would become the first NBA player to wear the Li-Ning brand.

"They're an awesome company, and they've been great so far," Jones said. "It was a situation where I didn't have a shoe contract coming into the year, and I was searching around, and I felt that being different, as I am, I thought it would be a good move to market myself in a different light."

The company was formed in 1990 by founder Li Ning, an Olympic gymnast. The brand developed into a professional sports goods brand with apparel, footwear and accessory products for basketball, football, tennis and swimming, among other sports. Li-Ning is a major force in the Chinese market. Signing Jones would be a major step in the U.S.

"They felt with my personality and my glamorous looks that I could bring a little pop to the brand," said Jones, who expects his own signature shoe by next season.

stephenlion

李寧萬歲~~