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Man Utd are looking for a replacement for Vodafone
Talks have broken down between Manchester United and a Gibraltar-based online casino firm about the company becoming the club's new shirt sponsor.
Mansion, a casino, sports betting and entertainment firm, confirmed that talks about a £70m deal had ended.
The club is looking for a new sponsor to replace Vodafone, whose £9m-a-year deal ends at the end of the season.
United said in November it was in discussions with a "number of world class" potential suitors.
'Significant deal'
Manchester United has not commented on Monday's development.
In a statement, Mansion said that it had pulled out of talks because United had informed the firm it was also talking to another possible sponsor.
Mansion's offer would have been a significant deal for Manchester United
Mansion
"We today announce that discussions with Manchester United worth between £65m and £70m over four years, have been terminated," it said.
"Mansion's offer would have been a significant deal for Manchester United," it added.
According to Mansion, the two parties discussed a joint gaming venture which could have potentially helped to raise income for the club in overseas markets.
It also said that United wanted the option of buying a 20% stake in Mansion should the company ever float its business.
Rivalling Chelsea
Vodafone announced last November that it would end its four-year £36m sponsorship deal with the club in May.
The telecoms giant first started sponsoring United in 2000.
United are hoping to rival or even exceed Chelsea's current £50m five-year deal with Samsung, the largest shirt sponsorship agreement in the English Premiership.
The deal is seen as crucial to the Glazer family, the club's owners, as they seek to increase the club's revenues and bolster the club's squad.
United lost their crown as the world's richest club last year when they were overtaken by Real Madrid.
36m/4年 -->70m/4年 都唔要
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