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發表於 2009-12-13 19:25:11
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Mike Ashley's Newcastle have been hit financially by the Adidas pullout
Sunday December 13,2009
By John Richardson
NEWCASTLE United have lost their shirt sponsorship deal with sportswear giants Adidas.
The end of the association with the high-profile company goes back 14 years and has come as a financial blow to Newcastle owner Mike
Ashley.
It is believed Adidas have become disillusioned with the negative publicity which has surrounded the club since Ashley took over.
They were quick to distance themselves from stories linking them with Ashley’s controversial plan to re-name St James’ Park.
Now they have decided not to renew a contract with the Coca-Cola Championship toppers which ends in the summer. Newcastle will now
join forces with Puma.
The Newcastle hierarchy wanted news of adidas’s departure delayed until after Christmas, as kit bought as presents will soon be out
of date.
It’s understood the Puma deal will be less lucrative than with adidas and that adidas are on the verge of signing a contract with
Spurs, ironically ending their tie-up with Puma.
Newcastle’s shirt sponsor deal with Northern Rock also ends in the summer.
There are doubts over the future of the club’s England Under-21 striker Andy Carroll, arrested after a nightclub incident.
Carroll accepted a caution for an assault on a woman in September.
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發表於 2009-12-16 03:13:30
