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United and Vodafone end shirt sponsorship
23/11/05 1:00 PM
Manchester United and Vodafone have agreed to end their shirt sponsorship,
effective from the end of this current season (May 2006).
A joint statement reads: "Manchester United have agreed to end their shirt
sponsorship. The Club believes that the shirt sponsorship market has greatly
increased in recent years, while Vodafone wishes to build on its successful
sponsorship of Manchester United in new, exciting areas.
Both Vodafone and Manchester United are keen to continue their successful
relationship and the parties are exploring an ongoing sponsorship deal."
A statement from Manchester United confirmed: "The move sees both parties
agreeing to pursue other sponsorship opportunities.
Manchester United believes this development presents an exciting chance to
pursue a lucrative partnership with a new sponsor. Initial discussions with
a number of world class companies, coupled with recent deals in the sport
sponsorship market support that view.
Announcing the decision, Commercial Director Andy Anson said: “Vodafone has
been a fantastic partner for the Club since 2000. The impressive success of
the launch of our MU Mobile joint venture in over 30 countries has been
matched by the brand awareness generated by the high value relationship with
Vodafone.
“The Manchester United shirt is the most iconic in sport. The Club feels
that, in the current market, there is a genuine chance to attract
significant additional investment.
"Initial soundings and discussions with a number of world class potential
partners have been very encouraging and we are confident of securing a new
deal in the coming months."
Communications Department,
23 November 2005.
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